The ultimate blend of natural technology
and minimalistic Norwegian rituals

ELDE was founded in Førde, Norway six years ago. The idea was to create a brand inspired by modern Norwegian life style and rituals.

Inspired by Scandinavian rituals

We believe in...

The founding story..

The story started out in Norway in 2009, when our then 14-year-old founder Vemund Eldegard looked for safe and natural products on the Norwegian market. He desperately wanted products that were effective but did not use toxic and harmful ingredients.

Most natural products back then were made of oils and waxes, with strange textures, heavy smells and were nothing like traditional products.

The solution came to life when Vemund became so frustrated and came up with the idea of taking natural products to the next level with very specific formulas, fresh luxurious textures, and advanced ingredients. He produced his products in small batches in the valley in Førde and sold to friends, and family. Eight years later we sell our amazing products to large stores internationally and ELDE is today the most advanced natural cosmetic line in Norway.